Put Your Recruiting On Auto Pilot
By Chris Ellington, Fri Dec 9th

Getting people to join your company can be hard work. Whetheryou are looking to hire staff or to build a downline for yournetwork marketing business, attracting the right people is keyto your success.

Obviously you want productive go-getters who are going to make acontribution to the bottom line, not just warm bodies to clogyour cycles and waste your time. But how do you find the rightpeople?

Take a cue from the marketing folks. Become a magnet forinterested, qualified "prospects" who eagerly want to become apart of your team. Use an established technique that draws newcustomers as a model for attracting downline participants andemployees to your company.

What is this technique? It’s called “article marketing” and itis one of the most effective methods of catching the attentionof large groups of people. It works like this: You write asimple article that is interesting to the kind of people youwant to attract. They could be salespeople, independent businessowners, MLM participants – whoever you think would make theperfect addition to your team.

You don’t have to write "The Great American Novel". All you needis about 500 words on the topic of your choice. Then submit thatarticle all over the web to ezine publishers, newsletter editorsand content laden websites. When they publish your article (andthey almost always do) your perfect candidates read your words,and see you as an expert in the subject (after all, you’re apublished author!) and they click on a link to your website thatyou conveniently provided at the end of the article. Viola! Youhave tons of interested, qualified people you can add to yourdownline.

Keep in mind, that your article remains out there for people tofind for weeks, months, even years. As new people happen acrossyour article, they click the link and visit your site. You havea perpetual recruiting machine, drawing tons of pre-qualified,interested potential recruits to your site. This is better thanadvertising, and far less expensive.

The process works. The problem is that you have to go throughthe effort of submitting your articles to enough sites that youreally make a splash. Most business owners submit their articlesto 9 or 10 places before getting burned out on the tedioussubmission process. I can’t think of anything more dull than thesheer drudgery of article submission.

Fortunately, you can avoid that drudgery, get your articles tomore editors, get them there faster - which gets you recruitssooner - by taking advantage of one of the following threemethods:

1) Hire a Virtual Assistant to do the work for you. Cost $400.002) Buy and install article submission software. Cost: $69.00 3)Use a free web service. Cost: $0

Here are the good and bad points of each one.

Hire a Virtual Assistant to do the work for you: Cost $400.00(http://www.articlesthatsell.com/ArticleSubmissionFAQ.pdf) Ithink Virtual Assistants are terrific. Typing, proofreading,sending invoices - they do clerical work for an hourly fee. Thisparticular Virtual Assistant specializes in being your"publication coordinator". She does everything by hand,submitting your articles one by one to various places around thenet. She’ll also do light proofreading of your article.

The downside: While I think $400.00 is a fair price for theamount of time she is going to invest, I fear that the price isa bit steep for most small business owners trying to build adownline.

Ezine Announcer Software: Cost $69.00(www.f1000.com/ezineannouncer) This is a pretty cool program. Itautomates many of the tasks that are time consuming and boring.It comes with a long list of 1700 publishers who want yourarticles. You enter your article and then run through the sitesyou want to contact. Yes, you still have to do the work, but ittakes away some of the pain. You buy it, install it, and thenyou can run it whenever you have an article to publish. Thesoftware solution is great if you’re technically proficient.

The downside: Once you install the program, the list ofsubmission sites has already begun going out of date. New sitesspring up all the time and existing sites become defunct. Whilemany of the submission tasks are automated, you are still tiedto your desk working through the submission process. I like thesoftware solution, I just wish there were a few more features.

Article Marketer: Cost - Free (www.articlemarketer.com)ArticleMarketer.com is a free web service. You enter yourarticle and press the button - then the system goes to work.Your articles are submitted to 2,351 people, as well as contentweb sites and popular article directories. Articles aredistributed according to publisher guidelines and based on thecategories you choose. The list of sites is always up to date,with new publishers being added all the time and the defunctones deleted.

The downside: The free service is only sent to a fraction oftheir list. They have a paid program ($8.95) that distributesyour articles to the complete list of over 50,000 people. With asubscription ($39.95), you can send an unlimited number ofarticles to the full list.

To summarize: If you want to really build your downline quickly,submitting royalty free articles to ezines and newslettereditors is the way to go. If you don’t want to spend the hoursand hours of drudge work doing article submission, you shouldgive one of these solutions a try.

Of the three, ArticleMarketer.com is my favorite (for obviousreasons). It allows me to maximize my budget and get my articlesto the greatest number of people with the least amount ofeffort. I put this article in (it took literally 45 seconds) andhere you are reading it. Now that’s what I call effectivemarketing!

About the author:Chris Ellington gives effective and easy to implement marketingstrategies to small business owners and home businessentrepreneurs. His Simplified Selling System has been a favoriteof salespeople around the world. Get your free marketingstrategies at www.simplifiedselling.com.